In 1997, the internet TV startup WebTV partnered with Snapple to try gain subscribers as they struggled to meet their goal of 250,000 subscribers by the end of the year.

In this promotion, the purchase of a single bottle of Snapple would grant you a month free subscription to WebTV. The caps looked like the following:

References

• WebTV needs more than Snapple to reach a mass audience. ZD Net. Robert Lemos. August 13, 1997.