In 2012, Snapple became the first ever exclusive beverage partner of the “America’s Got Talent” reality talent competition, which was entering its seventh season. “America’s Got Talent” is a summer series that features an array of hopeful stars, including singers, dancers, comedians, contortionists, impressionists, jugglers, magicians and ventriloquists, all of whom compete for a $1 million prize. The promotion included season-long on-air integrations, an extensive digital and social media campaign, and a fully branded off-channel marketing effort.
As part of it’s “Find a Star” promotion, Snapple gave fans a chance to win a VIP trip to New York to see the show’s Season Seven finale and other prizes. “Simply sip a Snapple, find a star and you could be on your way to the finale” said Dave Fleming, Director of Marketing for Snapple. Fans looked for a star under the reds caps of the specially-marked “America’s Got Talent” Snapple products and entered the code on the Snapple website for the chance to win one of five trips to the season finale or other exciting prizes, like a free six-pack of Snapple. In addition, Snapple printed 12 “America’s Got Talent”-themed Real Facts on these bottles.
The “Find a Star” caps were only featured on the Diet Half ‘n Half, Peach Tea, Diet Peach Tea, Lemon Tea and Diet Lemon Tea.
References
- Snapple Brings “The Best Stuff on Earth” to NBC’s “America’s Got Talent”. Dr Pepper Snapple Group Newsroom. February 13, 2012.
- Snapple to be official beverage of ‘America’s Got Talent’. Beverage News. February 14, 2012.
- Snapple Gives Fans a Chance to Attend the “America’s Got Talent” Finale. Dr Pepper Snapple Group Newsroom. June 25, 2012.
| # | Real Fact |
| 942 | The youngest contestant to make the Top Ten on America’s Got Talent was just 4! |
| 943 | The oldest contestant on America’s Got Talent was 75. |
| 944 | A live America’s Got Talent episode uses 11 cameras to capture all the action. |
| 945 | 100 lbs of confetti are dropped on contestants in the finale of America’s Got Talent. |
| 946 | Three 18-wheelers and one 52-foot truck are used to take America’s Got Talent on the road. |
| 947 | 4,000,000 individual LEDs light up the America’s Got Talent stage. |
| 948 | Each of the judges’ ‘Xs’ on America’s Got Talent weighs 300 pounds. |
| 949 | Dogs, cats, snakes, ferrets and a pig have all auditioned on America’s Got Talent! |
| 950 | The America’s Got Talent team travels almost 8,000 miles searching for talent each year. |
| 951 | America’s Got Talent wardrobe department used over 10,000 rhinestones in season 6. |
| 952 | America’s Got Talent’s hair department uses 150 bottles of hair spray during live shows. |
| 953 | America’s Got Talent contestants have waited in line for 24 hours to audition for the show. |