In 2009, Snapple’s recipe and packaging both underwent  the most significant makeover in its then 37-year history.

The brand’s new formula heightened the tea leaf flavor, used sugar as the sweetener, and reduced calories up to 20%.  The bottle and its cap were also redesigned with the goal of giving the tea a more premium and mature appearance while still maintaining its clever and light-hearted brand personality. The new bottle was sleeker and the label design highlighted the new formula and its reliance on healthy green tea and tasty black tea leaves. Notably, the Snapple logo on the cap was replaced with an “S” accented by tea leaves.

“We want to ensure Snapple continues to be the Best Stuff on Earth,” said Bryan Mazur, Vice President of Marketing for Snapple. “These changes to the formula and packaging come with one goal in mind: deliver the same great product, just make it even better.”

The “Real Facts” remained under the new silver caps and the makeover introduced 256 new facts into circulation (#673-928), including:

• Real Fact #686: A pelican can hold more food in its beak than its belly.
• Real Fact #787: Like fingerprints, everyone’s tongue print is different.
• Real Fact #804: There are 293 ways to make change for a dollar.

• Snapple opens up new batch of “Real Facts”.  Dr Pepper Snapple Group Newsroom. March 5, 2009.
• Snapple to get biggest makeover in 37 years, the Best Stuff on Earth just got even better. Dr Pepper Snapple Group Newsroom. August 26, 2009.