In 2016, to tap into consumer interest in the 2016 US Presidential election, Snapple launched a summer promotion called “TEAcision 2016”. The promotion introduced a limited-time-only Red Fruit Tea (with pomegranate, cherry, and raspberry flavors) and a Blue Fruit Tea (with blueberry and blackberry flavors). The caps on these limited-edition teas featured 88 facts (#1133-1220) about US presidents.
The limited-edition beverages were backed by an integrated marketing campaign that included pre-launch visits to cities hosting political events, like Philadelphia and St. Louis. In addition, the Snapple website engaged consumers in a “Create-a-Campaign” tool, where they could generate a customized and patriotic campaign ad or take an online “Can-Tea-Date” quiz to discover their preferred flavor profile and see if they lean more toward the Red Fruit or Blue Fruit Tea. TV spots referenced the newly published Snapple Real Fact that “Astronauts can vote from space.”
References
- This National Iced Tea Day, Snapple Announces Its Patriotic Summer. PR Newswire. June 10, 2016.
- Snapple TEAcision 2016: Flavors Red Fruit and Blue Fruit teas tap into presidential election excitement. Convenience Store News. July 7, 2016.
“Real Facts” List
# | Real Fact |
1133 | Only 12 U.S. presidents have been elected to office for two terms and served those two terms. |
1134 | Franklin D. Roosevelt was elected to office for four terms prior to the 22nd Amendment. |
1135 | John F. Kennedy, at 43, was the youngest elected president, and Ronald Reagan, at 73, the oldest. |
1136 | James Buchanan is the only bachelor to be elected president. |
1137 | Eight presidents have died while in office. |
1138 | Bill Clinton was born William Jefferson Blythe III, but took his stepfather’s last name when his mother remarried. |
1139 | Prior to the 12th Amendment in 1804, the presidential candidate who received the second highest number of electoral votes was vice president. |
1140 | George Washington was a successful liquor distributor, making rye whiskey, apple brandy, and peach brandy in his Mount Vernon distillery. |
1141 | Thomas Jefferson and John Adams chipped off a piece of Shakespeare’s chair as a souvenir when they visited his home in 1786. |
1142 | George Washington started losing his permanent teeth in his 20s and had only one natural tooth by the time he was president. |
1143 | George Washington had false teeth made from many different materials, including an elephant tusk and hippopotamus ivory. |
1144 | George Washington protected his beloved horses from losing their teeth by making sure they were brushed regularly. |
1145 | John Quincy Adams regularly skinny-dipped in the Potomac River. |
1146 | Calvin Coolidge was so shy, he was nicknamed “Silent Cal.” |
1147 | Calvin Coolidge loved to wear a cowboy hat and ride his mechanical horse. |
1148 | President Herbert Hoover invented “Hooverball” (a cross between volleyball and tennis using a medicine ball), which he played with his cabinet members. |
1149 | Andrew Jackson was involved in as many as 100 duels, many of which were fought to defend the honor of his wife, Rachel. |
1150 | Martin Van Buren’s nickname was “Old Kinderhook” because he was raised in Kinderhook, N.Y. |
1151 | James Buchanan bought slaves in Washington, D.C., and quietly freed them in Pennsylvania. |
1152 | Abraham Lincoln was only defeated once in about 300 wrestling matches, making it to the Wrestling Hall of Fame with honors as “Outstanding American.” |
1153 | In his youth, President Andrew Johnson apprenticed as a tailor. |
1154 | Ulysses S. Grant smoked at least 20 cigars a day; citizens sent him at least 10,000 boxes in gratitude after winning the Battle of Shiloh. |
1155 | Not only was James Garfield ambidextrous, he could write Latin with one hand and Greek with the other at the same time. |
1156 | Benjamin Harrison was the first president to have electricity in the White House; however, he was so scared of getting electrocuted, he’d never touch the light switches himself. |
1157 | William McKinley almost always wore a red carnation on his lapel as a good-luck charm. |
1158 | Herbert Hoover’s son had two pet alligators that were occasionally permitted to run loose throughout the White House. |
1159 | Jimmy Carter filed a report for a UFO sighting in 1973, calling it “the darndest thing I’ve ever seen.” |
1160 | In 1940, the University of California bestowed Ronald Reagon with the Most Nearly Perfect Male Figure Award. |
1161 | Bill Clinton’s face is so symmetrical that he ranked in facial symmetry alongside male models. |
1162 | In 1916, Jeannette Rankin of Montana became the first woman elected to Congress. |
1163 | Gerald Ford was the only president and vice president never to be elected to either office. |
1164 | Victoria Woodhull, in 1872, was the first woman to run for the U.S. presidency. |
1165 | James Monroe received every electoral vote but one in the 1820 election. |
1166 | There are only three requirements to become U.S. president: must be 35, a natural-born U.S. citizen, and have resided in the U.S. for at least 14 years. |
1167 | To cut groundskeeping costs during World War I, President Woodrow Wilson brought a flock of sheep to trim the White House grounds. |
1168 | Rutherford B. Hayes was the first president to use a phone, and his phone number was extremely easy to remember – simply “1.” |
1169 | Martin Van Buren was the first president born a U.S. citizen; all presidents before him were British. |
1170 | Andrew Jackson’s pet parrot Poll was removed from his funeral for cursing. |
1171 | Teddy bears get their name from President Theodore “Teddy” Roosevelt, who once refused to shoot a black bear. |
1172 | There has never been a U.S. president whose name started with the common letter S. |
1173 | Abraham Lincoln is the only U.S. president who was also a licensed bartender. |
1174 | Barack Obama is called the 44th president, but is actually the 43rd because Grover Cleveland is counted twice, as he was elected for two terms. |
1175 | Four times in U.S history has a presidential candidate won the popular vote but lost the election. |
1176 | President Herbert Hoover and his wife were fluent in Mandarin Chinese and would use it in the White House to speak privately to each other. |
1177 | November was chosen to be election month because it fell between harvest and brutal winter weather. |
1178 | Six of the last 12 U.S. presidents have been left-handed, far greater than the national average of lefties (10%). |
1179 | William Henry Harrison owned a pet goat while in office. |
1180 | John Adams had a horse named Cleopatra. |
1181 | James Madison had a pet parrot who outlived him and his wife. |
1182 | John Quincy Adams’ wife raised silkworms. |
1183 | Martin Van Buren was given two tiger cubs while he was president. |
1184 | William Harrison had a billy goat at the White House. |
1185 | Franklin Pierce was gifted two small “sleeve dogs” – he kept one and gave the other to Jefferson Davis. |
1186 | Abraham Lincoln’s son had a pet turkey, which he gave a pardon so it wasn’t killed and eaten. |
1187 | James Garfield had a dog appropriately named Veto. |
1188 | William Taft liked milk so much that he had cows graze on the White House lawn, Pauline being the last in history to graze there. |
1189 | Calvin Coolidge had a bulldog named Boston Beans, a terrier named Peter Pan, and a pet raccoon. |
1190 | John Kennedy had a pony named Macaroni. |
1191 | Lyndon Johnson had two beagles, named Him and Her, for which he was criticized for picking up by their ears. |
1192 | Jimmy Carter had a dog named Grits, a gift given to his daughter Amy. |
1193 | Bill Clinton had a cat named Socks, which was the first presidential pet to have its own website. |
1194 | Woodrow Wilson passed the Georgia Bar Exam despite not finishing law school; he also has a PhD. |
1195 | President Zachary Taylor’s nickname was “Old Rough and Ready” because of his famed war career. |
1196 | Andrew Jackson was once given a 1,400-pound cheese wheel as a gift, which he served at his outgoing President’s Reception. |
1197 | Blueberry jelly beans were created for Ronald Reagan’s presidential inauguration in 1981. |
1198 | Dwight D. Eisenhower was the first Texas-born president. |
1199 | Lyndon Johnson’s family all had the initials LBJ. |
1200 | Thomas Jefferson was convinced that if he soaked his feet in a bucket of cold water every day, he’d never get sick. |
1201 | Gerald Ford worked as a fashion model during college and actually appeared on the cover of Cosmopolitan. |
1202 | Dwight Eisenhower was the only president to serve in both World War I and World War II. |
1203 | Jimmy Carter was the first president to be born in a hospital. |
1204 | Calvin Coolidge liked to have his head rubbed with petroleum jelly while eating breakfast in bed, believing it was good for his health. |
1205 | A portion of Grover Cleveland’s jaw was artificial, composed of vulcanized rubber. |
1206 | Russia and the United States are less than three miles apart. |
1207 | John Adams and Thomas Jefferson died within hours of each other on the Fourth of July in 1826. |
1208 | Abraham Lincoln’s dog Fido was the first “First Dog” to be photographed. |
1209 | President Calvin Coolidge owned two lion cubs: Tax Reduction and Budget Bureau. |
1210 | President Rutherford B. Hayes’ cat Siam was the first Siamese cat in the U.S. |
1211 | President John Quincy Adams’ pet alligator lived in a White House bathroom. |
1212 | First Lady Abigail Adams famously wrote, “If you love me…you must love my dog.” |
1213 | John Adams’ pets Satan and Juno were the first dogs to live in the White House. |
1214 | Calvin Coolidge walked pet raccoon Rebecca on a leash around the White House. |
1215 | More presidents have had pet birds than cats. |
1216 | Thomas Jefferson’s pet mockingbird was trained to eat out of his mouth. |
1217 | Spotty Bush, an English Springer Spaniel, has been the only presidential pet to live at the White House during two different administrations. |
1218 | Andrew Jackson was the first president to ride on a railroad train. |
1219 | Pat Nixon was the first First Lady to wear pants in public. |
1220 | First Lady Martha Washington was the first American woman to be honored on a U.S. postage stamp. |