In 2005, Snapple added two new flavors to its line of diet beverages — Diet Plum-A-Granate Iced Tea and Diet Lemonade Iced Tea — bringing its diet line to 11 flavors.
“With 11 great-tasting teas, lemonades, and juice drinks, we are pleased to be giving calorie- conscious Snapple lovers all over the world even more choices when it comes to our flavorful diet portfolio” said Steve Jarmon, Vice President of Marketing Resources for Cadbury Schweppes Americas Beverages.
The diet teas were printed with lime green caps that offered eight consumers the opportunity to win a new 2005 Volkswagen bug. The caps ranged in numbers from 230-395, a subset of the facts introduced as part of the Snaffle promotion of 2004.
I don’t think the following caps were actually printed in VW Green:
- 233, 236, 238, 241, 242, 245, 247, 250, 251, 253, 258, 260, 262, 263, 268, 269, 274, 275, 277, 280, 282, 285, 287, 289, 293, 295, 298, 303, 305, 306, 307, 308, 311, 315, 317, 319, 321, 322, 323, 327, 329, 332, 335, 336, 337, 342, 343, 346, 348, 349, 351, 352, 353, 355, 357, 358, 359, 361, 364, 366, 368, 373, 376, 379, 385, 391, 393, 394
I still have to look for the 300s in my home collection (the 200s are not in either my CA or SC collection).
References
- Snapple plumps up its diet lineup. Grocery Headquarters. February 1, 2005.