Win Nothing Instantly (2013)

In 2013, Snapple launched its “Win Nothing Instantly” promotion, a reboot of a promotion it ran way back in 1998, before the “Real Facts” era.

Snapple announced the promotion in a press release titled, “Snapple issues press release about nothing,” which opened with, “Snapple has Nothing to say. Why? Because Nothing is important. Nothing is universal. Nothing is great.” Referencing Seinfeld, the 90s sitcom famously known for being about nothing, the release said, “Some celebrities are famous for it. Some TV shows last a decade talking about it. And now, Snapple wants America to celebrate it.”

In this contest, consumers stand to win prizes such as  “No Bills,” “No Airfare”, and “Better Than Nothing: Free Snapple.” Participants who find caps marked “No Bills” won up to $500 in gift cards, “No Airfare” won a $400 gift card, “No Thirst” won a coupon booklet containing 48 Snapple coupons, “No Grocery Bill” won a $100 gift card, “No Paying at the Pump” won a $50 gift card, and “Better Than Nothing: Free Snapple” won a 6-pack coupon.

“What’s more extraordinary than Snapple? Nothing comes to mind,” said Dave Fleming, Director of Marketing for Snapple. “Over the years, we’ve heard from thousands of Snapple fans about what makes them stand out from the crowd. This summer, we want our fans to celebrate what brings us all together: Nothing.”

The caps associated with this promotion ranged from #673 to #989, introducing caps #954 to #989 for the first time and providing new facts for #929 to #953 (which were previously used for the America’s Got Talent and Maroon 5 promotions).

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